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Ipsos Equalities Index 2024
The 2024 edition of the Ipsos Equalities Index finds 27% of Generation Z men across 29 countries think efforts to promote equality for all groups of people have gone too far.
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Financial and emotional strain anticipated among the “Sandwich Generation”
Sandwich Generation feels their careers are or will be impacted by caregiving responsibilities.
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Many Canadians do not feel knowledgeable about investing and/or comfortable investing their own money
Perceived lack of investing knowledge and fear of losing money most commonly cited as reasons for lack of comfort investing, among investors
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Changing Attitudes and Actions Towards Climate Change
Here are the three things that Canadians say are the most likely to get them to change their behaviours, and take steps to address climate change.
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[WEBINAR] Unlocking the Future of Lotteries & the Evolving Gambling Landscape
Join us on June 12 as we unveil a revitalized approach to leveraging lottery market segmentation.
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Canadians' Skin Cancer Concerns Sees Significant Shift
Just over half (53%) of Canadians think the increasing risk of skin cancer is a concern of sun exposure and only four in ten (40%) consider it their greatest concern, which are both all-time lows.
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Appointment of Mary Ann Packo as CEO of Ipsos in North America
Ipsos is pleased to announce the appointment of Mary Ann Packo, effective today, as CEO of Ipsos in North America.
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The Culinary Kaleidoscope: VANTAGE 2024
Hear more about the unique influence of Canada's diverse multicultural population on the foodservice industry, as well as a comparative study of chain restaurants and independent stores.
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Are we prepared for population decline?
New research from Ipsos’ 2024 Generations Report underscores why it’s more important to tailor communications, product development and service delivery to the values and expectations of different age cohorts.
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Waiting it Out: Most (72%) of Canada’s Aspiring Homeowners Anticipate Delaying New Home Purchase Until Mortgage Rates Drop
Majority (56%) of Non-Homeowners Think Home Ownership Dream is Unattainable