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Three in Four (76%) Employed Canadians Would Bike or Walk to Work, in a Perfect World
Half (49%) Wish their Employer Would Organize Ride-Sharing among their Employees, But Few Do
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Global views on the treatment of ethnic minorities
Our annual Ipsos Equalities Index, which runs for the second time this year, includes a question designed to discover which groups people believe suffer the most from unfair and unequal treatment in their country.
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March 2024: Consumer confidence mixed throughout Europe
Spain and Italy are up significantly while Great Britain and Sweden decline.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Most Canadians See a Role for Themselves in Promoting Gender Equality
Four in Ten Canadians Identify as a Feminist, On Par with 31-Country Average
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Only 56% of Charitable Donors Say They’ll Claim the Tax Receipts on their Income-Tax Return
Nearly half (45%) say the ability to receive a tax credit makes them more likely to donate to charity
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The Vibrant Fringes: Spotting opportunities beyond the mainstream
Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.
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Gender Gap Galore: Women Trail Men on Financial Progress, More Likely to Feel Increasingly Concerned About Inflation, the Cost of Living, and Their Overall Financial Situation
Women Also More Likely to Admit that Uncertainty About their Financial Future is Holding Back Financial Progress, Suggesting the Gap Might Persist
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Why Accessible UX Matters
Read more about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’ for brands and organizations.
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Millennials and Gen Z less in favour of gender equality than older generations
Ipsos’ annual International Women’s Day finds 60% of Gen Z men across 31 countries think women’s equality discriminates against men.