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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.
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Ipsos ranks Canada’s Top 10 Most Influential Brands of 2023
In thirteenth annual report, Google and Amazon held on to the top two slots, while Costco broke into the Top 10 for the first time
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New IPSOS-ICC Study Reveals Newcomers Feel Welcomed and Treated Fairly yet Challenged by Housing and Finances
Early findings from The Newcomer Perspective, a study conducted jointly by Ipsos and the Institute for Canadian Citizenship (ICC), show that newcomers have mixed feelings as they acclimatize to life in Canada.
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What are your plans for Valentine’s day?
With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Worries About Cost Of Living Remain High As End Of 2023 Draws Near
At the end of 2023, nearly seven in ten (69%) Canadians report they are concerned about their ability to absorb any unexpected costs of $1,000 or more.
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From "Everything Everywhere All at Once" to "Not Much, Anywhere, Anytime Soon"?
Access our annual Almanac for Ipsos' reflection on ESG in 2023 and guidelines for 2024.
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Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.