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Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
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NASPL Pioneering Innovation Conference
Ipsos is delighted to be taking part in this year’s unique event designed to bring together lottery industry employees at all levels in a small-group, hands-on format.
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Ipsos wins the Canadian Research Insight Council’s 2024 Public/Social Service Impact and Excellence Behind the Scenes Awards
Being recognized by the Canadian research industry for insights excellence is a great honour.
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The new era of innovation
There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.
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Changing Attitudes and Actions Towards Climate Change
Here are the three things that Canadians say are the most likely to get them to change their behaviours, and take steps to address climate change.
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Canadians' Skin Cancer Concerns Sees Significant Shift
Just over half (53%) of Canadians think the increasing risk of skin cancer is a concern of sun exposure and only four in ten (40%) consider it their greatest concern, which are both all-time lows.
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Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.
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Ipsos Update – April 2024
Global happiness, gender equality, ESG… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Myth Busted: Boomers are no more likely than younger generations to have been knowingly victimized by online fraud and/or scams
Boomers Among the Least Likely to Engage in Risky Online Behaviours
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Portfolio Strategy Against Economic Uncertainty
Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.