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Ipsos announces eleventh annual Top 10 Most Influential Brands in Canada
As the study enters a new decade, Google, Amazon, YouTube, Apple and Facebook retain their spots in the top 5; Microsoft and Canadian-grown PC Optimum climb up to 6 and 9, respectively.
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Mental Illness now Considered by More Canadians as a Disability
Burnout, increased workload and financial protection if sick with COVID-19 among top stressors.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Ontarians willing to trade off investment in economic growth and recovery for investment in health — at least until the backlog of care is cleared.
When asked to consider a series of priorities, Ontarians prioritize the backlog in surgeries/medical treatments 51% of the time.
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Ipsos Update – January 2022
We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.
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Despite the increase in extreme climate events, citizen mobilization for climate change is not growing
A key player in the energy sector on an international level that has committed to the goal of reaching carbon neutrality by 2050, EDF presents the findings of an opinion study of groundbreaking scope conducted for the 3rd consecutive year by Ipsos in 30 countries across five continents.
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Brand Hacks: Tips for building brands by fulfilling our quest for meaning
Listen in as we reveal why most ad campaigns fail and how successful brands incorporate personal, social, and cultural meanings to our everyday lives.
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Most workers support workplace vaccine and mask mandates
The return to the pre-COVID workplace is highly uneven across countries and demographic groups.
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In the Wake of Wildfires and Floods, Natural Disasters are Fastest Growing Threat for Canadians
Ipsos poll for Halifax International Security Forum shows most Canadians believe the world is becoming more dangerous
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Hacking, natural disasters seen as biggest threats facing world next year as fear of health epidemic subsides
Ipsos poll for Halifax International Security Forum finds wide gap between citizens’ level of concern about cyberattacks and epidemics and their confidence in governments’ ability to address them.