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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
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Creative Corner powered by Ipsos
Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.
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Harnessing the Power of Data
We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
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COP26 Myth-busting the global climate of opinion
Listen in as Ipsos experts present in the Blue Zone at COP26 in Glasgow research data from across the globe to help bust three sustainability myths.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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CMAideas: Digital Marketing Pulse 2021
Join Ipsos’ Steve Levy who will unveil proprietary Canadian digital marketing insights and trends based on the 2021 Digital Marketing Pulse Survey.
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CRIC: The Future of Cross-Platform Audience Analytics
Join Ipsos’ Josh Cormie together with a panel of experts – in data, insights and analytics - to better understand the future of audience measurement from traditional channels to digital behaviours (active and passive).
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder