In this special edition of the Creative Corner to celebrate Christmas 2021, experts from across Ipsos’ Creative Excellence team – including Rachel Rodgers, SVP Ipsos US, to discuss the best of Christmas advertising from around the world. Using a range of Christmas adverts tested with Creative|Spark, the team reveals the 2021 Christmas creative kings and queens, and shares the key drivers of effective Christmas advertising.
In this Creative Corner video Shaun Dix - Creative Excellence Global Leader at Ipsos, Traci Alford - CEO of Effie worldwide and Pedr Howard - Chief Strategy Officer at Ipsos USA discuss Creative Effectiveness in the context of the release of the Effie 2019 report and the announcement of the Effie 2020 winners. Listening to this video cast, you’ll learn about what makes an Effie gold winner. The speakers share their insights on the drivers of effective creativity and their personal take-aways and favourite ads. To watch other episodes from the Creative Corner series, please click here. Be sure to also check out the Effie report powered by Ipsos!