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Canada’s Digital Marketing Pulse
Are your digital marketing strategies keeping up with consumer expectations?
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Two in Three (65%) Canadians Would Take a Drug Containing Cannabis if Prescribed by a Doctor and Covered by Insurance
Majority of Canadians (54%) Believe Taking Cannabis for Medical Reasons Without Consulting a Doctor Poses a Risk
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Public Perspectives: Attitudes Toward Ageing Don’t Paint a Rosy Picture
Canadians’ attitudes towards ageing implicates all consumer touchpoints, including media and advertising. See how.
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As 75th Anniversary of D-Day Approaches, Majority of Canadians Fail Quiz About Canada’s Involvement in Historic Day
Only 46% Think Canadians Know a Good Deal about their History; Fewer (39%) Agree Students Learn Enough About World Wars in School
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Liberal Re-Election Chances in Jeopardy as Conservatives (36%, +3) Now Lead Liberals (34%, -4) Amid Jody Wilson-Raybould Resignation
Trudeau Government Approval Rating Drops 9 Points to 42%
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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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Three in Four (76%) BC Residents Support Public Inquiry into Money Laundering at Casinos & Most (72%) Trust It to Expose the Truth
Seven in Ten Think the Decision to Hold an Inquiry (or Not) Is Politically Motivated (70%)
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Four in Ten (40%) Canadians Went Over Budget During the Holidays, But Amount of Overspending Has Declined
On Average, Canadians Overspent by $384, Down 28% from Last Year and an Eight-Year Low
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Ipsos announces eighth annual Top 10 Most Influential Brands in Canada
Google retains top spot for seventh year, rankings shift, and Tim Hortons re-enters Top 10.
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The Most Influential Brands in Canada, 2018
When companies land lightning in a bottle and create influence, it is no accident. Top companies invest in their brands to achieve this. Is your brand among the top 10?