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Most Think Trudeau Should Resign In 2024; Majority Don’t Think He Will
Seven in ten (69%) Canadians think Trudeau should step down in 2024, but six in ten don't believe he will.
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Humanizing AI: Real human data to generate and predict real innovation success
Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.
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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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[WEBINAR RECORDING] 2023 KEYS - The Year in Review: Opportunities in the Polycrisis
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Understanding the context of consumption moments
A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.
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Consumption Culture Compass: Navigating Success in Times of Uncertainty and Change
Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.
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Changing Resolutions: Almost Half (42%) Have Changed Financial New Year’s Resolutions in Response to Cost of Living Concerns
Over Two-Thirds (68%) Have Set Financial Goals for Themselves and Yet Majorities Do Not Have a Financial Plan (69%) and/or Household Budget (60%)
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36% of the world’s population still dispute the human origins of climate change
The EDF today presents the findings of an opinion study conducted in 29 countries, covering two-thirds of the world’s population, and including the biggest CO2 emitters.
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New Ipsos Poll Highlights Bruce Power's Enhanced Reputation, Increased Support for Refurbishment, and Backing for Future Expansion Plans Among Residents from Bruce, Grey, and Huron Counties
Local support for Bruce Power is high, almost all residents (96%) regard the company as a good citizen.