Search
-
Canada’s Most Influential Brands Share Insights
Hear directly from the CMOs of Canada’s most influential brands.
-
MRIA Conference & Gala Awards
Ipsos is delighted to be a sponsor of Canada’s premier marketing research industry conference being held in Vancouver in June. This year, several of our experts will be sharing case studies illustrating the business impact of research insight.
-
Canadians Increasingly Feeling Impact of Interest Rate Hike (Up 8 Points in Six Months)
Concern About Rising Interest Rates Drives Fears on Ability to Pay Debts (51%, +5 pts) and Bankruptcy (33%, +5 pts)
-
Premier Wynne’s Budget Fails to Woo Ontario Voters as more Oppose (33%) than Support (25%) it, Four in Ten (42%) Less Likely to Vote Liberal as a Result
Most (80%) Agree Provincial Budget is Attempt to Buy their Vote.
Two in Three (65%) Disagree it Does Good Job of Balancing Spending with Fiscal Responsibility
-
Doug Ford’s Tories (40%, +1) Open Double-Digit Lead over Horwath’s NDP (28%), while Wynne’s Liberals (27%, -5) Slide
19-Point Lead in the 905 would Propel Progressive Conservatives to Majority Government
-
Four in Ten (39%) Canadians Changed Their Social Media Behaviour (28%) or Stopped Using some Platforms (11%) Over Data Privacy Concerns
Only Three in Ten Trust Facebook (33%), Twitter (28%) to Protect their Personal Information and Not Use it Without Explicit Consent
-
One-Year Removed from Vimy Centenary, Recognition of Vimy Monument Falls to just 16%
Recognition Lowest among Millennials (13%)
-
Nine in Ten Canadians (92%) Believe in Right to Privacy Online
Majority Feel They Should Have Right to Remove a Link or False Information, as Two in Three Admit to Having Googled Someone Before Meeting Them in Person
-
Most (85%) Canadians Support Idea of Calgary Olympic Bid, But Only Half (51%) Support Use of Federal Tax Dollars to Help Fund City’s Bid
Half (49%) of Albertans Support Use of Provincial Funds to help with Bid (50%); Majority of Albertans (57%) Support City of Calgary Funds Being Used, But Only Half (49%) of Calgarians Agree
-
One in Three Canadians (32%) Considering Home Purchase in Next Two Years, Up 7 Points from 2017
Economic Outlook, Interest Rates Make Many Think Now is Right Time to Buy