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Ghost Encounters: Nearly Half of Canadians (46%) Believe in Supernatural Beings; 13% Have Stayed at Haunted Hotel
Majority open to spooky overnight stay; want to “meet” guest-room ghosts like John Candy, Jimi Hendrix
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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An Extraordinary Year for Canadian Digital Marketing Under COVID
As the pandemic clouds the future, marketers and agencies need to be agile and bridge their strengths.
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Ipsos announces tenth annual Top 10 Most Influential Brands in Canada
Google retains top spot for 9th year, YouTube climbs to third, and Canadian-grown PC Optimum enters the top 10.
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Ipsos Most Influential Brands: Truth and Tendencies
Join Ipsos, Association of Canadian Advertisers, Globe Media Group, and Publicis as we release the results of the 2020 Ipsos Most Influential Brands study.
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Five things for advertisers to think about for the Holiday season
As we move into the fourth quarter of 2020, parents and families are starting to think ahead to how to ‘do’ the Holiday season in an extraordinary year of pandemic and societal division.
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[RECORDING] thinkTV Ad Nation 2020
Join Ipsos’ Steve Levy to find out just how different the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.