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[WEBINAR] Ipsos Reputation Council 2025
Hear insights and practical guidance for corporate communicators looking to diagnose and proactively manage risk and maximize business outcomes in the year ahead.
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From the Pandemic to the President: 100 Waves of Tracking Consumer Behaviours and Attitudes
This must-see comprehensive 'State-of-the Nation' update highlights what's top-of-mind for consumers today, and the implications for marketers as you continue to navigate an uncertain consumer environment.
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Canadians Dismiss U.S. Annexation as Unlikely to Happen
Canadians increasingly see ‘51st state’ talk as political rhetoric, with support and perceived threats falling sharply across generations.
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Ipsos’ Impactful Research Honoured at the 2025 ESOMAR Awards
Ipsos, a leading market research company in Canada and globally, is proud to announce that it has been awarded a Gold Research Impact Award for its groundbreaking Supporting Safer Digital Spaces research. The Global Award was presented at ESOMAR’s 2025 Congress on September 30th in Prague.
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Canadians Call for Action: Majority (84%) Agree Kids Should Be At Least 16 Years Old to Join Social Media Platforms
Most Canadians want stricter age limits, better protections, and restrictions on selling or sharing children’s data.
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Price Matters: More Important Than Ever
While price has always mattered, it has now emerged as a dominant factor influencing the decisions of Canadians. Here’s why.
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ESOMAR Congress & Awards Gala
ESOMAR just announced its finalists for the 2025 ESOMAR Awards and Ipsos Canada’s partnership with CIGI is on the short-list for Research Impact Award-Global.
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25% of Canadians Say Financial Advice From Older Generations is Irrelevant, Increasing to One Third for Gen Z
Seven in Ten Canadians Say Their Personality Influences How They Manage and Invest Their Money, with Gen Z (77%) and Millennials (76%) Leading the Charge
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“Buy Canadian” Movement May Be Here to Stay Among Those Making the Change: 82% Will Continue after Canada-U.S. Crisis is Over
Boomers driving stronger preference for Canadian products and investments.
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Unlock your brand visibility in the AI era with Ipsos Synthesio GEO
Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.