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For Gen Z and Millennials Knowledge is Power as They Look to Increase Their Financial Literacy Amid High Levels of Financial Anxiety
Most of Gen Z (92%), Young Millennials (94%), and Older Millennial (91%) are interested in some kind of personal finance information.
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[WEBINAR RECORDING] Global Voices of Experience 2023
Join us to understand why failure to deliver on brand promise to customers can be 4X higher when CX and EX not aligned.
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Sustainable Packaging: A Potential Avenue of Distinction
Revisit our webinar to hear how Ipsos goes deeper to better understand your consumers, what will resonate with them, and how to explore sustainable packaging as an avenue of distinction.
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Conversations with AI Part II: Unveiling AI quality in qualitative workstreams
In this white paper we explore how generative AI can be used within qualitative research.
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Food & Beverage Trends Reports: Off the Shelf
Our series of trends reports help brands stay attuned to macroeconomic, societal and consumer forces to ensure that product strategies remain relevant to consumers' changing tastes.
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Building reputation in 2023: the link between corporate reputation and business efficiency
Drawing on new data from our latest 24-country Global Reputation Monitor, this paper explores the relationship between a good reputation and better business efficiency.
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The omnichannel reality in the Pharmaceutical industry
The role of voice of the customer research and analytics in driving omnichannel success
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Nearly half (47%) of Canadian post-secondary students will live at their parent’s home while going to school, up 11 points since 2013
Canadian students are increasingly relying on their parents to manage their finances as they feel the effects of inflation and increased cost-of-living
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2023 CMA Awards
The Annual CMA Awards recognizes the best in Canadian marketing, including the top campaigns and marketers of the year.