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Shoppers Want to ‘Do Good’ But Brands Are Missing the Mark
Despite nearly 76% of consumers claiming they want to support sustainable brands, conscious consumerism only accounts for 38% of purchases, pointing to the "say-do gap" that businesses must address to drive growth in the sustainable economy.
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Race Tightens Further as Campaign Hits Final Stretch
Conservatives (38%, +2) Close in on Liberals (41%, -1)
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Canadians Say No Clear Winner Emerged from Leaders’ Debates
25% Say Poilievre Exceeded Expectations; 14% Say the Same about Carney
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Carney Ahead on Most Key Leadership Metrics as Election Day Nears, but Poilievre Gaining Steam on Affordability
Carney consistently outpaces Poilievre across crucial areas, however, Poilievre holds an edge over Carney when it comes to advocating for the middle class (+4 points)
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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America’s reputation drops across the world
Only six months ago 52% of Canadians saw the US as a positive influencer; now only 19% feel the same.
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More Than Half (56%) of Canadians Are Satisfied with Their Provincial Healthcare System – a Significant Increase (+8 Points) from Last Year.
Less than a third (31%) believe that additional funds injected in the system over the past decade have improved the situation.
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Ask Me Anything: Election 2025 Countdown
Hear Darrell Bricker highlight key insights from recent public opinion and election polling.
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Institute on Governance: A post election conversation
Join Ipsos experts for a candid discussion hosted by the Institute on Governance (IOG) where we will debrief on the results of the Canadian federal election and look at what the issues are facing a new government.
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Though Carney Still Leads in Dealing with Trump, Poilievre Gaining Momentum
Canadians still see Carney as the stronger leader to handle Trump, but Poilievre is gaining ground on economic resilience and national unity