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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The power of hybrid communities
Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.
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Conservative Lead Grows As Liberals Tumble, NDP Close Behind
The Conservatives open up a 16-point lead over the Liberals while NDP support jumps 4-points.
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Growing Proportion Of Canadians Want Trudeau To Step Down
Over seven in ten (72%, +12) Canadians now think it is time for the Liberals to elect a new leader to lead them into the next election.
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Inflation Top Concern For Canadians, Conservatives Seen As Best To Handle It
Two in ten (20%) Canadians consider inflation their top concern and over a third (36%) think Pierre Poilievre's Conservatives are the best party to handle the issue.
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Meet Today’s Sustainability Consumer Segments
Revisit our on demand webinar to hear about Canada’s consumer segments and how best to appeal to them with sustainable offers.
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Most Influential Brands in Canada 2023
Ensure you're there for this top-tier marketing event to discover key insights and the defining criteria that propel a brand to a status of influence in today's world.
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2023 IG Financial Confidence Index: A Continuation of the Downward Trajectory Started Last Year
Concerns over the direction of the Canadian economy are driving pessimism.
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People still feeling the pinch, fed up with ‘shrinkflation’ as 2023 wraps up
The latest wave of the Ipsos Global Inflation Monitor finds people across 33 countries will have more money to spend in the next year as red-hot prices cool off slightly in many places; and almost half of the global public are seeing red over products getting smaller but prices staying the same.
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Personal Finance Affecting Canadians’ Mental Health
Inflation Isolation is Growing due to Canadians’ concern with saving money