Gender


Women Survey

IWD 2022: Women are more likely to perceive institutional bias against them

Women are more likely to perceive institutional bias against women than men, particularly governments and social media.
Ipsos Update Publication

Ipsos Update - March 2022

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.
Gender Survey

Positive impact of intersectionality in advertising

The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
Election Survey

LGBTQ2S+ Canadians Less Impressed with Trudeau Six Years In

NDP Most Favoured Party Among LGBTQ2S+ Individuals, But May Not Be Safest Bet
Family Survey

Talking about family at work? Not such a good idea if you’re a woman

Twice as many think women who talk about family are likely to have their career harmed compared to men.
Gender Publication

What the Future Gender Webinar

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”
Gender Publication

Gender means more than you think it does

The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.