Gender

Canadians Support Gender Equality, but Younger Men Feel it Discriminates Against Men
Society Survey

Canadians Support Gender Equality, but Younger Men Feel it Discriminates Against Men

While most Canadians value gender equality, men under 35 often feel overlooked, highlighting generational gaps in attitudes toward equality and leadership.
LGBTQ2S+ Canadians Less Impressed with Trudeau Six Years In
Election Survey

LGBTQ2S+ Canadians Less Impressed with Trudeau Six Years In

NDP Most Favoured Party Among LGBTQ2S+ Individuals, But May Not Be Safest Bet
International Women’s Day 2021 | Ipsos
Women Survey

COVID-19 recovery takes priority over closing gender inequality globally, while women bear the brunt of the pandemic

International Women’s Day 2021
work life balance
Family Survey

Talking about family at work? Not such a good idea if you’re a woman

Twice as many think women who talk about family are likely to have their career harmed compared to men.
WTF
Gender Publication

What the Future Gender Webinar

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.
how we research a changing gender landscape
Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”
gender means more
Gender Publication

Gender means more than you think it does

The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
advertising inclusive
Gender Publication

Does advertising have a responsibility to be inclusive?

Gender roles are a prominent part of advertising and communications.
gender
Gender Survey

The Future of Gender is Increasingly Nonbinary

New Report Explores Public Opinion, Marketing and Business in the Gender Spectrum
men and women
Public Opinion Publication

The difference between men and women: How we view gender equality

Men are twice as likely as women to say gender equality has been achieved in their country.
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