What the Future Gender Webinar

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

Gender is an increasingly complicated topic. Some brands tip toe around the discussion. Others dive right in – with mixed results. Ipsos’ latest What the Future report looks at the shifting and widening gender landscape through critical business lenses including media, advertising, retail, marketing and healthcare. Further, we put it in a context of its societal impact by examining public opinion on the issues today with a look toward how brands can stay in tune with shifting norms.

View our on demand webinar to hear Ipsos’ Pedr Howard and Julia Clark share exclusive new research and a dynamic exploration of:

  • Stand-out examples of current advertising dealing with gender
  • How brands can take a stand and
  • Best practices for conducting research on gender issues.

The author(s)

  • Julia Clark
    Senior Vice President, US, Public Affairs
  • Pedr Howard
    Senior Vice President, US, Creative Excellence

Related news

  • CRIC: Depth in the Age of Instant

    CRIC: Depth in the Age of Instant

    Ipsos is delighted to be a sponsor of Canada’s only conference dedicated to market and social research insights, the CRIC Conference & Awards Gala is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields.
  • Most Influential Brands in Canada 2025
    Brands Events replay

    Most Influential Brands in Canada 2025

    Revisit the excitement as Ipsos unveils the results of their 2025 Most Influential Brands study, spotlighting the brands that shaped Canadian culture and consumer behaviour in the past year.
  • BC’s Most Loved Brands 2026
    Brands Event

    BC’s Most Loved Brands 2026

    Join us for a dynamic, in-person session as BC's top marketers reveal how they transform data into compelling stories and measurable growth.