Holidays


Holidays Publication

Ipsos Update – July 2023

Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Pride in Being Canadian Increasing (21%) and Decreasing (21%) in Equal Measure

Younger Canadians, especially Millennials, are more conflicted about feeling proud to be Canadian compared to older generations, who’s feelings haven’t changed much in the past 5 years
Inflation Survey

Inflation was the Grinch who stole Christmas This Year, as (71%) Say They Felt the Impact of Inflation When Holiday Shopping

Four in Ten (38%) Overspent by an average of $580; Parents Overspent by Even More

Strong Majority (77%) of Canadians Plan to Modify Their Holiday Spending This Year Due to Inflation

One third are less confident in making financial progress this year.
Holidays Survey

Nearly Half (47%) of Canadians Would Prefer a Charitable Gift Over a More Traditional Gift This Holiday Season

One in Four (24%) Prefer a Charitable Donation Chosen by the Giver; a Similar Proportion (23%) Prefers a Charity Gift Card Where the Recipient can Choose the Charity That Benefits
Holidays Survey

Happy Holiday Stress! Holidays Are a Stressful Time for Many

Inflation is making things difficult, but Canadians aren’t ‘Ho Ho Holding’ on holiday spending
Economy Survey

Canadians Intend to Rein in Holiday Gift Spending This Year

Nearly Half (45%) are Concerned they Might Not Have Enough Money to Buy Holiday Gifts for Family or Loved Ones, Rising to 58% of Parents
Government Publication

What are the top sustainable priorities for citizens?

Read on to discover the core sustainability issues that citizens wanted to see cities, nations, and places focus on, and what it means for marketers.

Taking steps towards sustainable travel

Global Ipsos polling finds many people are open to becoming more sustainable tourists.