Innovation

Ipsos Innovation Testing: Real People + Real Behavior = Real Success.

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

Join Ipsos at DX3, one of Canada’s largest event for marketers.

Activation workshops are interactive sessions which help you turn insights into action and connect to business outcomes.

Insight Cloud is an ‘always on’ socialised intelligence platform that nurtures insights from multiple sources and reinvents how these insights are connected, socialised and activated.

Ethnography is a qualitative research technique, characterized by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.

Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.

Overnight testing of insights, ideas and concepts that delivers evaluation, optimization and strategic alignment.