Innovation

A new framework for understanding consumers’ propensity to switch

Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.

Join Ipsos for our next Covid-19 The Path Forward complimentary webinar featuring a wide-range of insights to help inform your business recovery strategies – today we focus on crisis-specific innovation best practices.

Doing research during a crisis allows businesses to better predict and prepare for what to do next.

Join us to hear Ipsos present in both the “Medical and Drug-Delivery Device” and “Digital Health” tracks. One presentation is in collaboration with our AbbVie clients, and an another is in partnership with Chareen Lim from the Healthcare service line. Don’t miss out!

Join Ipsos’ Asad Amin to hear more about Changing Consumer Needs

Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.

Ipsos Innovation Testing: Real People + Real Behavior = Real Success.

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.