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Food for Thought: Recent shifts identify new opportunities
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
Market Research Survey

Two in Three (67%) Canadians say Something Embarrasses them about Being Canadian or Living in Canada

The Value of the Canadian Dollar (33%), our History with First Nations (27%) and Being too Politically Correct (23%)
Top the List of Embarrassments
Market Research Survey

Canadians Forecast Across-the-Board Improvement in 2017

Canadians Anticipate Spending Less on Leisure and Entertainment, More on Life Essentials, Debt Payments and Savings
Market Research Survey

On Balance, Canadians Feel Less Safe (22%), Not Safer (8%)Than they did One Year Ago

Quebecers Feel Less Safe in Public Places Than
the Rest of Canadians
Market Research Survey

Canadians React to President-Elect Trump's Victory: Only Three in Ten (30%) Satisfied with Election Outcome

But Two in Three (67%) Agree That They Can Understand Underlying Anger in America that Led to Trump's Victory
Market Research Survey

Canadians Would Elect Clinton (51%) over Trump (13%) in Landslide Victory, Most (79%) Believe She Will Win the U.S. Presidency

Yet Only One Half (50%) of Canadians Trust Hillary Clinton
Market Research Survey

Three Quarters (76%) of Canadians Would Consider Voting for Canadian Candidate with Trump-Like Policies

Just Two in Ten (21%) Canadians Believe U.S. Election
Won't Impact Canada
Market Research Survey

Most Canadians Favour Clinton's Policies over Trump's, But Trump Still Resonates Among Many Canadians

Four in Ten (36%) Canadians Support Withdrawing from NAFTA;
Half (51%) of Albertans Believe Trump Best to Lead War on Terror
Market Research Survey

Blue Jays Fans Equally as Optimistic as Last Year,
But Euphoria May Have Subsided Unless Jays Go to World Series

Two in Ten (19%) Say They'll Lose the Wildcard Playoff,
But Most See Jays Progressing to Division Series (18%), ALCS (16%),
or the World Series (Lose: 14%; Win: 21%)
Market Research Survey

More than Twice as Many Canadians Think Brexit Vote will be Bad for UK than Think it will be Good

Many Canadians (44%) think the UK will be weaker following its vote to leave the European Union
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