Market Research

Did you know 2018 is the Canada-China Year of Tourism? This might be good timing in light of world events where the need to embrace trade and relationships with China is becoming more apparent. Combine that with a market segment — the Chinese customer — that is driving demographic change and market growth in Canada and a new marketing eco-system emerges.

Matt Sweeney was one of the first employees at Uber’s Advanced Technology Center and helped build the company’s autonomous division, which now numbers in the thousands of employees. It’s fair to say he’s been watching this space closely and given it more thought than most. When he asks What the Future, he’s wondering when autonomous vehicles will take over, especially in ride-sharing. Specifically, how much of a factor will price be in that adoption?

Autonomous vehicles are coming. In fact, to an increasing extent they are already here.

Ipsos and AFP share the results of a recent study examining Canadians’ attitudes towards charitable giving

GenPop is a new online magazine from Ipsos about people and what makes them tick.

In this recorded webinar, we explore ways that Behavioral Science can be applied in a market research context.

By Contrast, 85% Will Do the Same for their Biological Mother

Toronto, ON — The MNP Business Fraud report is based on 1000 interviews of Canadian Small Business Owners (SBOs) of businesses of 5-99 employees and 1000 Canadian C-Suite Executives at businesses of 100+ employees.