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Food for Thought: Recent shifts identify new opportunities
Food & Beverage Publication

Food for Thought: Recent shifts identify new opportunities

Ipsos explores daily tracking data of individual consumers’ eating and drinking habits, attitudes and item choices both at home and away from home.
Market Research Survey

Top US News Story 2015

Top 2015 US Story is Donald Trump and Republican Primary Race, Followed by San Bernardino Shooting and ISIS or ISIL
Market Research Survey

Price (59%) Trumps Freshness (51%), Taste (32%) for
Canadians When Grocery Shopping

Despite More Retailers Getting into the Grocery Business, Half (47%) of Canadians Say their Grocery Bills are Rising, Not Falling (8%)
Market Research Survey

Eight in Ten (83%) Canadians Say it's Important to Know Where the Food that they Eat Comes From

Majority of Canadians Make an Effort to Buy Local (83%), Willing to Pay More for Locally Grown or Produced Food (71%)
Market Research Survey

Albertans Want Next Government to Focus on Healthcare (46%), Acting in Taxpayers' Best Interest (37%), Providing an Open and Honest Government (28%) and Diversifying the Economy (25%) Above All Else

Priority Order Changes Depending on Which Party's Voters are Asked
Market Research Survey

Recent Prentice Budget (65%), Former Premier Redford's Antics (59%) are Largest Drivers of Vote Choice

NDP Seen as the Party with Best Plan on Key Issues to Albertans; Notley (40%) Trumps Prentice (24%), Jean (21%) as Best Premier
Market Research Survey

Majority (54%) of Albertans Believe Minority Government would be Best Election Outcome for Alberta, But No Consensus on Who Should Lead

Two in Ten (18%) Albertans Will "Hold Their Nose" As they Cast Their Ballot for a Party or Leader they Don't Like
Market Research Survey

Only One Quarter (24%) of Albertans Believes Prentice Government Deserves Re-Election

But Majority (54%) Believes if he Loses, He Should Stay on as Party Leader, Including 81% of PC Voters Who Think He Should Stay
Market Research Survey

NDP (37%) Poised to Win over Split Wildrose (26%) and PCs (24%), But Half (48%) of Albertans say they could Change Their Vote before E-Day

Liberals (9%) and Alberta Party (3%) Trail
Market Research Survey

Despite Government's Assurances of Balanced Budget, Majority (59%) Prefers a Budget that Makes Investments in Jobs, Economy and Social Programs Even if It Runs a Deficit, Rather Than a Balanced Budget (41%)

Harper Bests Trudeau and Mulcair as Leader who can Create Best Budget for Canada, For the Middle Class, Average Taxpayers, and Families
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