Market Research


Most Canadians Favour Clinton's Policies over Trump's, But Trump Still Resonates Among Many Canadians

Four in Ten (36%) Canadians Support Withdrawing from NAFTA;
Half (51%) of Albertans Believe Trump Best to Lead War on Terror

Blue Jays Fans Equally as Optimistic as Last Year,
But Euphoria May Have Subsided Unless Jays Go to World Series

Two in Ten (19%) Say They'll Lose the Wildcard Playoff,
But Most See Jays Progressing to Division Series (18%), ALCS (16%),
or the World Series (Lose: 14%; Win: 21%)

More than Twice as Many Canadians Think Brexit Vote will be Bad for UK than Think it will be Good

Many Canadians (44%) think the UK will be weaker following its vote to leave the European Union

Top US News Story 2015

Top 2015 US Story is Donald Trump and Republican Primary Race, Followed by San Bernardino Shooting and ISIS or ISIL

Price (59%) Trumps Freshness (51%), Taste (32%) for
Canadians When Grocery Shopping

Despite More Retailers Getting into the Grocery Business, Half (47%) of Canadians Say their Grocery Bills are Rising, Not Falling (8%)

Eight in Ten (83%) Canadians Say it's Important to Know Where the Food that they Eat Comes From

Majority of Canadians Make an Effort to Buy Local (83%), Willing to Pay More for Locally Grown or Produced Food (71%)

Recent Prentice Budget (65%), Former Premier Redford's Antics (59%) are Largest Drivers of Vote Choice

NDP Seen as the Party with Best Plan on Key Issues to Albertans; Notley (40%) Trumps Prentice (24%), Jean (21%) as Best Premier

Majority (54%) of Albertans Believe Minority Government would be Best Election Outcome for Alberta, But No Consensus on Who Should Lead

Two in Ten (18%) Albertans Will "Hold Their Nose" As they Cast Their Ballot for a Party or Leader they Don't Like