Marketing

With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

As a new year dawns, it’s time to think forward and embrace a new age of marketing. Gone are the days of using history to guide your actions – instead, marketers are trying new and innovative ways of listening to customers in order to grow brands and drive revenue.

Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind

Digital Presence Remains Key Looking Forward

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)

Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.

Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.

With more Canadians connected to their screens now than ever before, what can you expect to see in this year’s Digital Marketing Pulse Report?