Marketing

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

We share a three-part strategy to help marketers manage their inflation sensitive innovation pipeline.

With the continued evolution of customer expectations, brands have both a unique challenge and an unprecedented opportunity to reimagine the customer experience as we transition into a more hybrid-focused world.

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

As a new year dawns, it’s time to think forward and embrace a new age of marketing. Gone are the days of using history to guide your actions – instead, marketers are trying new and innovative ways of listening to customers in order to grow brands and drive revenue.

Canadians Continue to Buy from Companies They Trust More (92%), Though Importance of Price Not Far Behind

Digital Presence Remains Key Looking Forward

Nine in Ten Canadians More Likely to Trust Companies that Take Steps to Protect Consumers from COVID-19 (86%); Tend to Buy from Companies They Trust More (92%)

Accompanied by numerous practical examples, this guide will teach you how to employ the tools and techniques used by marketing research professionals today.