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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

More Canadians Look To The Internet To Book Travel Plans

Over one-third (36%) of Internet users have booked elements of travel plans, and even more (56%) have researched travel plans online, but the average number of bookings has dropped
Media Measurement Survey

Driving A Better Deal: The Internet Is Changing The Face Of Buying Cars In Canada

Nearly Two-thirds Of Canadian Internet Users Have Used The Internet To Search Online For Vehicle Prices, Features Or Other Information
Media Measurement Survey

Despite The Downturn, The High-Tech Sector Is Still Regarded As A Significant Contributor To The BC Economy

The High-Tech Sector Is Seen To Be In Much Better Shape Than The Overall Provincial Economy, And Is Expected To Be An Even Larger Contributor In The Future
Media Measurement Survey

Canadian Internet Users More Concerned About Internet Security

Nearly One-Third Of Canadian Internet Users Are More Concerned About Online Security Compared To A Year Ago, And 35% Have Ever Suffered A Breach Of Privacy Online
Media Measurement Survey

Despite Growth Of SPAM, Canadians Continue To Show Interest In Permission-Based Email

SPAM Has Doubled In Past Year, And Accounts For More Than Half Of All Emails Received
Media Measurement Survey

More Than 7 Million Canadians Have Used Online Job Listing Services

31% of Canadians Have Used Online Job Listing Services to Search for a Job in the Last 3 Years - 18% in Last 6 Months Alone

Productivity (81%), Relevance (81%) and Speed (75%) Are All Important Considerations When Canadians Think About Using an Online Job Listing Service
Media Measurement Survey

Canadians With Internet Access At Work Spend 1.6 Billion Hours A Year Surfing The Net For Personal Reasons

38% of Canadians With Internet Access From Work Spend An Average of 4.5 Hours Per Week Surfing For Personal Reasons, Double The Number From 2000
Media Measurement Survey

Passing Fad or Next Big Thing?

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Media Measurement Survey

Canadians Spend $990 Million For Gifts Online During 2002 Holiday Season, Down 14% From 2001

Decrease In Average Amount Spent And Few New Online Shoppers Leads To Decline
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