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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

Business-To-Consumer Online Sales Expected To Reach $4.1 Billion In 2000 -- More Than Double 1999's Spending

More dollars than ever being spent at Canadian e-retailers: Angus Reid/J.C. Williams Group Survey
Media Measurement Survey

Sales Of Wireless Internet Access Devices Poised To Double In The Next Twelve Months

Very Few Own Devices That Offer Wireless Access To The Internet, But Many More Plan To Purchase One In The Next Year
Media Measurement Survey

Security And Privacy Issues Keeping Millions From Shopping Online

Recent high-profile online hacking incidents fueling concern
Media Measurement Survey

DESPITE THE USE OF MP3 TECHNOLOGY BEING WIDESPREAD AMONG INTERNET-ENABLED CANADIANS, CD BUYING BEHAVIOUR REMAINS STRONG

39 percent of on-line Canadian households have downloaded MP3 files in the last six months, but 72 percent of those who will continue to do so say it will have no impact on the number of CDs they plan to purchase
Media Measurement Survey

CANADIAN INTERNET USERS CONCERNED ABOUT RELEASE OF PERSONAL INFORMATION

Canadian Internet Users Concerned About Release Of Personal Information
Media Measurement Survey

Patriotism among Canadian online purchasers driving the E-commerce wave

Survey shows 70% of online buyers prefer to purchase from Canadian sites
Media Measurement Survey

MAJORITY OF CANADIANS ARE TUNED-IN TO WIRELESS COMMUNICATIONS

MAJORITY OF CANADIANS ARE TUNED-IN TO WIRELESS COMMUNICATIONS
CANADIANS GET AVERAGE SCORE OF 60% ON "TRUE/FALSE" WIRELESS POP QUIZ
Media Measurement Survey

55% of CANADIANS ALREADY CONNECTED TO INTERNET

NOW 12.7 MILLION CANADIAN INTERNET USERS - UP 13% SINCE SEPTEMBER 1997
Media Measurement Survey

SIZE OF CANADIAN ON-LINE E-COMMERCE COMMUNITY NOW 12.9 MILLION

NEW STUDY ESTIMATES CANADIANS SPENDING UP TO $1.3 BILLION ON INTERNET E-COMMERCE PER ANNUM
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