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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

Eight in Ten (82%) Online Canadians Have Made an Online Purchase This Year

Ipsos Reid Study Finds eCommerce Making Sharp Gains in Personal Products and Household Goods Categories
Media Measurement Survey

Fourth Annual Shred-It Security Tracker Reveals Canadian Businesses Continue to be Complacent About Information Security

Media Measurement Survey

Commercial Sources Still Dominate Video Viewing in Canada

Among Screens Used for Viewing, the Big Screen (TV) Remains King
Media Measurement Survey

The Ontario Election Campaign on Twitter in Review

As the Campaign Enters the Final Stretch, the Conversation on Twitter has Been a Decidedly Negative One
Media Measurement Survey

Election Buzz: Week Four of the Ontario Campaign on Twitter

In the Battle for Attention, the Liberals are Gaining on the Tories (with 38% of Mentions to 43%), While the NDP (19%) Trails Behind
Media Measurement Survey

Election Buzz: Week Three of the Ontario Campaign on Twitter

Tories (44% of Mentions) Lead the Twitter Debate, but Conversations About the Liberals (34%) and NDP (22%) Gain Traction
Media Measurement Survey

Election Buzz: Week Two of the Ontario Campaign on Twitter

Tories (62% of Mentions) are Dominating the Twitter Debate while the Liberals (25%) and the NDP (12%) Trail
Media Measurement Survey

Election Buzz: Week One of the Ontario Campaign on Twitter

Liberals (39% of Mentions) and Tories (38%) Share the Buzz on Twitter, while the NDP (23%) Trail
Media Measurement Survey

Content Stacking on the Rise

Traditional TV Services (Cable/Satellite/IPTV) Alive and Well in Canada Despite Wide Adoption of Over-The-Top (OTT) TV Services
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