Media Measurement


Ipsos Digs in for Deeper Understanding of Media Consumption in Canada

Joanne Van der Burgt to Lead Ipsos Canada's Media Measurement Practice

Eight in Ten (85%) Working Canadians Believe Employees Can Be Fully Productive From Any Environment Given the Right Tools

Two in Five (39%), However, Indicate Not Having the Proper Workplace Tools to Maximize Productivity From Wherever Their Most Productive

Canadians Split on Whether It's Acceptable for Governments to Monitor Email and Online Activities In Some Circumstances

Majority (59%) is Willing to Give Up Internet Privacy if it
Helps Government Foil Terrorist Plots

Less Than Half of Canadian Small Businesses Promote Themselves Via Dedicated Website (41%) or Social Media (39%)

One in Five (20%) Small Business Owners Cite Keeping Up-To-Date Technologically As One of The Top Three Challenges Their Business May Face In the Next Year

Bullies Taking to Social Networking as Teens Become More Mobile

One-in-Five (20%) Canadian Teens Say They Have Witnessed Online Bullying
One-in-Seven (14%) Have Received Inappropriate Comments through Social
Networks

Despite Growth in Digital Media, Canadian News Seekers Still Rely on Traditional Sources for Daily News

4 in 10 (39%) Canadians Highly Engaged `Newsies'
Whereas Majority (60%) Are More Casual, Remote

Canadians Maturing as Mobile Users

Still Love Their Smartphones, Tablets and e-Readers, But Spending Less Time Using Them

Mobile Banking Growing Among a Niche Group of Online Canadians

More than One in Ten (12%) Online Canadians Have Conducted Mobile Banking in the Past
Three Months