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Media Measurement

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Media Event

[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

Six in Ten Parents (61%) Want to Give Their Child the Ability to Select Own TV Programming, But Most Worry about
Content (67%) and Advertising (76%)

Parents Say their Kids Watch Average of 69 Minutes of TV Each
Day Without their Supervision
Media Measurement Survey

The Internet A New School Yard For Bullies?

One In Five (21%) Canadian Teens Online Have Witnessed Cyber Bullying
Media Measurement Survey

Three in Ten (28%) Smartphone Users Have Lost (23%) Their Phone or had it Stolen (5%)

Eight in Ten (80%) are Concerned About Their Financial Privacy and Sharing their Personal or Credit Card Details When
Buying Items or Sending Money on their Mobile Phone
Media Measurement Survey

Microsoft Most Influential Brand in Canada

Tech and Media Brands Dominate Top Ten on Ipsos Reid's Influence Index
Media Measurement Survey

Ipsos Reid Poll Reveals Apple as Most
Leading-Edge Brand

Media Measurement Survey

Ipsos Study Shows Radio has Positive Impact at all Stages of Purchase Funnel

Media Measurement Survey

Ipsos Reid Survey on Digital Marketing Reveals Increased Focus on Social Media, Mobile, Search and Email

Media Measurement Survey

Brand Influence - The Importance of Being "Liked"

Half (49%) of Online Canadians Say Their Views of Products and Brands are Influenced by
Recommendations of Those in Their Social Network

Half (48%) of Online Canadians with an Online Social Network Profile "Like" or "Follow" At Least
One Brand or Company
Media Measurement Survey

Usage Skyrockets as Canadians Get Wise to Smartphones

Smartphone Ownership in Canada Increases by Over 50% in Just One Year
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