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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

Most (86%) Small Business Owners `Agree' Having Reliable Communications Technology Support is Essential in Allowing them to Focus on Their Core Business

Small Business Owners are Spending 6.9 Hours a Week Themselves, On Average, Managing Communications Technology
Media Measurement Survey

Two in Ten (20%) Canadians Who Own a Mobile Device Use It to Access the Internet

New Ipsos Reid Research Defines Segments of Mobile-Phone Users
Based on Attitudes and Usage
Media Measurement Survey

Nine in Ten (90%) Canadians Would Rather Not
Relocate for a Job

Three Quarters (75%) Agree That Canadian Businesses Who Don't Allow their Employees to Work from Home are Limiting their Talent Pool
Media Measurement Survey

Will Online Video Replace TV? New Canadian Research Shows Online Video Is A Promising Channel for Marketers and Content Producers

First-of-Its-Kind Research to Debut at MergeMedia Online Branded Entertainment Conference
Media Measurement Survey

A Good Deal Indeed

Majority Support Nortel Asset Sale to Ericsson
Canadians Believe Sale is a Good Deal for Canada (83%), Nortel Employees (84%) and Canada's Technology Sector (82%)
Media Measurement Survey

What? You Don't Have A Social Network Profile? You Are Now In The Minority.

Dramatic 17% Increase in the Percentage of Online Canadians with a Social Network Profile in the Last 18 Months Facebook's Dominance Continues
Media Measurement Survey

What's all That Twitter About - A Lot About Nothing?

While 26% of Online Canadians are Aware of Twitter, Only 1.45% of Online Canadians Actually Use the Social Networking Tool
Media Measurement Survey

While Most (71%) Businesses Use Technology to Drive Revenue and Stay Competitive, Six in Ten (62%) Say Their IT Staff is Expected to do More With Less in this Economic Downturn

One in Three (31%) Are Investing Fewer Resources into Upgrades and New Technologies, But Most Are Staying the Course (59%) or Investing More Resources (10%)
Media Measurement Survey

Four in Ten (41%) Small and Medium-Sized Business Owners Think Data Thieves and Hackers Aren't Interested in a Business of Their Size

But Most Say It's `Vital' (39%) or `Important' (41%) To Their Business' Approach to Secure Their Customers' Information
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