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Media Measurement

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[Event] Media, Marketing & Disruption

Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
Media Measurement Survey

Year Over Year Online Spending Drops 13% in Q3 2008

Past Three Months Spending Also Down 15% Data Points to a Difficult Retail Environment as the Holiday Season Approaches
Media Measurement Survey

New Study Indicates Canadian Marketers Going Digital, But Enter With Caution

Study Points To Evolution Rather Than Revolution In Way Marketers Utilize Digital Media
Media Measurement Survey

Generational Divide: Small Business Owners Differ on Attitudes Towards Technology in their Businesses

From Level of Comfort With Technology to Importance of Wireless Devices, Opinions Vary Greatly Depending on
Age of Entrepreneur
Media Measurement Survey

Six in Ten (63%) Canadians Are Concerned That Technology Takes Away From Face-Time with Family and Friends

Canadians more likely to connect with friends and family using technology (97%) than in person (79%)
Media Measurement Survey

Interactive `Poll Predictor' Application Exposes i-Say.com Brand To Millions

Facebook Application From Ipsos Interactive Services Engages Audience With Mix of Fun, Market Research
Media Measurement Survey

Nintendo Wii (35%) Most Popular Gaming Console for HDTV Gamers

Flyers And Brochures Are The Most Important Resources For Prospective Buyers Of HDTVs
Media Measurement Survey

Majority (52%) of Online Canadians Not Fully Satisfied with their Internet Experience

Despite Most Users Doing More with their Internet Connection,
Four in ten (38%) Admit They're Not Taking Full Advantage
Media Measurement Survey

Nearly Two Thirds (61%) of Canadians Prefer Looking at Ads in Newspapers than on TV

Media Measurement Survey

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Mйdias et consommateurs : Quel lien les unit en 2007?
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