Public Opinion


Women feel they face societal barriers and biases in the workplace and supporting their unique health needs is a key driver in job satisfaction

Ipsos Public Affairs, in partnership with Sun Life, conducted groundbreaking research that amplifies the voices of women in the workforce, revealing their unique health needs and advocating for greater attention and support

Majority (89%) of Canadians Would Want to Have Access to Athletic Therapy if They Got Injured and Think it Should be Added to the Options Available in Employer Health Insurance Plans (91%)

Almost all Canadians want health plans to cover a range of treatments and would want to have access to Athletic Therapy if they got injured.

Canadians Support Protection of The LGBT+ Community, But Declining Support May Indicate a Step Back in Progress

12% in Canada identify as LGBT+, higher among Canadians under 35 (22%).
Outdoor Survey

Trails and Outdoor Recreation in BC

A new online poll conducted on behalf of the Outdoor Recreation Council of BC shows that most British Columbians have participated in outdoor recreation in the past 12 months.

Eight In Ten (79%) Canadians Really Need a Summer Vacation, But Many (67%) Will Scale Back Their Plans Due to Inflation

Six in ten (62%) Canadians say they are at least somewhat likely to take a summer vacation this year.
Sports Survey

Canadians Express Renewed Interest in Paris Olympics Compared to Beijing and Tokyo Games 

Interest in the Olympics has nearly doubled since 2020 and 2022.
Election Survey

Half (52%) of Canadians Believe Foreign Governments Have Significantly Interfered in Canadian Elections

There is division on whether the issue is overblown or not, with 37% agreeing that the allegations have been exaggerated and 41% disagreeing.

Canadians' Skin Cancer Concerns Sees Significant Shift

Just over half (53%) of Canadians think the increasing risk of skin cancer is a concern of sun exposure and only four in ten (40%) consider it their greatest concern, which are both all-time lows.
Housing Survey

Eight in Ten (80%) Believe that Owning a Home in Canada is Now Only For the Rich

Among Canadians who do not own a home, over seven in ten (72%) say they have given up on ever owning a home.