Public Opinion


War in Ukraine Cited by Canadians as Top International News Story of 2022 (71%)

Top Canadian News Stories of 2022 Include the Freedom Convoy (62%) and the Rogers Communications Outage (37%)
Politics Survey

One Half (49%) of Canadians Want a Federal Election in 2023

Slim Majority (54%) say Trudeau Should Step Down as Liberal Leader in 2023, But Only One Quarter (27%) Believes He Will

61% of Canadians Say Misinformation is More Likely to Spread Because of Elon Musk’s Twitter Takeover

The same proportion (62%) say they are less likely to use Twitter as a source of information because of Musk’s acquisition

Young Canadians More Trusting of Information on Social Media Than Other Generations

Nine in ten (91%) Canadian Boomers say social media makes it easier to spread misinformation.

[WEBINAR RECORDING] 2022 KEYS: The year in review

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
Economy Survey

Financial Fears Mount as Most Canadians (86%, +3pts) Are Concerned Canada Will Face a Recession Within the Next Year

Concerns Over Interest Rates (+4), Gas Prices (+13), Putting Food on the Table (+9) and Job Loss (+9) Have Increased Significantly Since October

While still dominant, broken-system sentiment is receding in many countries

Trends suggest elections have a dampening effect on anti-establishment feeling.

Six in Ten Canadians (60%) Can’t or Don’t Want to Pay More Taxes to Help Fight Climate Change

A similar proportion (57%) considers the pipeline to be the safest means of transporting oil – a significant 10-point increase.
Economy Survey

Canadians Offer Mixed Reviews of Minister Freeland’s Economic Update, Noting Some Key Omissions in the Plan

Four in Five (79%) Say No New Investments in Healthcare is a Negative for Canada; Six in Ten (62%) Believe no Reduction in GST, Carbon or Gas Taxes is Bad News