Social Media


Well Being Publication

What Is Self-Care? Four Takeaways From Social Data

Our analysis shows a shift away from superficial, appearance-based definitions of wellness towards a more balanced approach that prioritizes mental health, mindfulness, and nutrition.
Society Survey

Internet users’ trust in the Internet has dropped significantly since 2019

Online users want better control over how their personal data is collected, used and sold.
Social Media Publication

Why is cryptocurrency still confusing?

Social data reveals what’s holding consumers back from embracing crypto
Social Media Event

When Social Met Surveys: A Conversation with Twitter’s Joe Rice

Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.
Social Media Publication

What Gen Z and Their Friends Are Saying About Fashion - Insights From Social Data

From converging/emerging channels, COVID and supply chain disruption, to the rising impact of social media platforms, it’s never been more important to keep up with evolving consumer perceptions and demands.
Consumer Behavior Publication

Exploring the CBD Drinks Market

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
Social Media Publication

What’s trending in online fashion conversations

Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
Social Media Survey

Enthusiasm for the metaverse and extended reality is highest in emerging countries

Survey finds the global public divided in their level of excitement about the new technologies
Social Media Survey

Canadians Largely Unfazed by Musk’s Twitter Takeover

Many (60%) Concerned About Takeover’s Impact on What People Can Say (Hate-Speech, Misinformation) on Twitter