Society

Synthesio, a social listening pioneer and AI-enabled consumer intelligence leader announced its new brand name, Ipsos Synthesio.

ChatGPT just launched GPT-4, promising to revolutionize AI again. Here’s what consumers think, according to Ipsos research.

According to Ipsos’ 2023 annual Happiness survey, 73% of adults describe themselves as happy – up six points from a year ago. However, the lift is almost entirely driven by emerging countries.

With companies facing volatility and uncertainty in the form of inflation, fears of economic shocks, an ongoing pandemic, workforce erosion and
international conflict, it would be reasonable to think that well-being initiatives and strategies could decrease in importance and priority.

The one thing we all share as researchers and marketers, regardless of category, is communication: it is everything we do.

In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.

Inflation remains the top global concern for the 11th month in a row with 15 countries choosing it as their number one worry.

Our failure to recognize and address what’s needed for an inevitable energy transition and some “inconvenient truths” leaves Canada ill-equipped to handle the challenge ahead.

This week we released our annual study, Ipsos Global Trends 2023. How does it all play out in Canada? Take a look.