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Trends & Prospective

Trends & Prospective

Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.

12.29.25

Politics Survey

Perception Vs. Reality? Canadians Believe They’re Leading the Way on Refugee Support, But They’re Actually at the Back of the Pack

64% of Canadians support accepting more Ukrainian refugees

07.06.22

Social Media Publication

What’s trending in online fashion conversations

Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.

06.10.22

Food & Beverage Publication

Vantage 2022: The New Dining Frontier

Revisit our on demand webinar to hear new research insights exploring challenges faced by Canada’s foodservice industry, and tips to empower forward looking strategies.

05.19.22

COVID-19 Publication

Two Years On: Lessons from COVID Times

Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.

03.31.22

Consumers Publication

Women Executives Whose Advertising Aims to #BreaktheBias

Revisit our on demand webinar featuring Ipsos research exploring current consumer perceptions of gender bias in marketing and advertising.

03.08.22

Public Opinion Survey

Canadians Among Least Likely to Believe Artificial Intelligence Will Make Their Lives Better

Ipsos Survey for World Economic Forum Reveals Canadians Less Knowledgeable and More Nervous about AI than Citizens of Most Other Countries

01.14.22

Trends & Prospective Publication

Ipsos Update – January 2022

We start the year with a look at the global public’s predictions for 2022 and the latest research on the key issues ahead, including inflation, living with Covid-19, and climate change.

01.01.22