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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Majority (54%) of Canadian Dog and Cat Owners Lack Full Comprehension of Pain in Pets Caused by Symptoms of Periodontal Disease

Trends & Prospective Survey

Majority (52%) of Torontonians Support the Building of a Casino in the City of Toronto, While 42% Oppose and 6% Aren't Sure

Trends & Prospective Survey

Hockey Fans in BC Cautiously Welcome Back the NHL and the Vancouver Canucks

Excitement for the Upcoming Hockey Season Low
Expectations for the Canucks are Mixed
Trends & Prospective Survey

Justin Bieber (17%) Edges out Stephen Harper (15%) as
Top Canadian Newsmaker of 2012

Shafia Family (10%), Rob Ford (10%),
Pauline Marois (10%) Round out the Top 5
Trends & Prospective Survey

Canadians Consistent In Preference for Term `Christmas Season' (72%), Minority Prefers `Holiday Season' (28%)

More Christmas Trees Going Up, But Fewer Turkeys Going Down;
Fewer Canadians Believe in Santa Claus than Five Years Ago
Trends & Prospective Survey

Two Thirds (64%) of Canadians Want Senate to Pass Bill
Legalizing Single Event Sports Betting

Most Agree Legalization Would Provide More Government Revenue (76%), Reduce Black-Market Betting (75%) and Allow for Greater
Regulation and Oversight (74%)
Trends & Prospective Survey

Nearly Two-Thirds (63%) of Canadians Are Worried that America's `Fiscal Cliff' Will Hurt the Canadian Economy

One-Quarter Have Pessimistic View (26%) of the Canadian Economy in 2013
Trends & Prospective Survey

When It Comes To Teen Drivers, Nine in Ten (92%) Canadian Parents Rate Their Teen's Driving Ability as `Fairly Good' Or Better

Most Common Driving Faults: Directions (20%) for Teens, Speeding and Aggressiveness for Dad (19%), and Driving Too Slow (16%) for Mom
Trends & Prospective Survey

More Torontonians (68%, Up 3 Pts.) Support Plans to Eliminate the Toronto Land Transfer Tax In Comparison to This Time Last Year (65%)

Despite Turmoil in the Mayor's Office, Seven in Ten (71%) Support City Council Moving Ahead with Eliminating the LTT, Regardless of Who Is Mayor
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