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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Majority `Agree' Older Workers Bring Experience/Insight (93%) and are More Loyal and Reliable than Younger Workers (78%)

Canadians Assess Workplace Stereotypes
Trends & Prospective Survey

Three-Quarters (74%) of Canadians Think that Workplaces Discriminate Against Older Workers who are Looking for Jobs; Half (51%) Feel Similarly About Young Workers

Young Canadians Most Likely to Say They've Been the Victim of Age Discrimination at Work or in an Interview
Trends & Prospective Survey

Canadians Assess Key Social-Values Questions Facing the Country

Defence of Abortion Rights and Same-Sex Marriage Grow Stronger,
As Does Appetite for Capital Punishment
Trends & Prospective Survey

Seven In Ten (66%) Canadians Support Decriminalization of Marijuana in Small Amounts

Support for Decriminalization Increases Dramatically Over the Past 25 Years, Rising from just 39% in 1987
Trends & Prospective Survey

On Immigrants and Aboriginals: Majority (72%) of Canadians Disagree That Canada Should Admit More Immigrants than Current Levels, Split on Whether Immigration has Been Positive (40%) or Negative (34%)

Most Believe Aboriginal Peoples Treated Well (66%), Receive Too Much From Canadian Taxpayers (64%)
Trends & Prospective Survey

Reflecting on Canadian Symbols and Icons, Canadians Say our Wilderness (83%), Flag (81%), National Anthem (74%) and Hockey (73%) Best Reflect What Canada Really Is

Most (66%) Disagree that Canadian and American Culture are Basically the Same
Trends & Prospective Survey

Half (49%) of Canadians Outside of Quebec Agree They Don't Care if Quebec Separates from Canada

Four in Ten (38%) Quebecers Favour Sovereignty, Up 8 Points from a Decade Ago but Far From its Heights of the Early 90s
Trends & Prospective Survey

The Maple Leaf, Salmon and Beer:
Canadians Assess What is Quintessentially Canadian

Three Quarters (74%) Think Displaying the Flag and Patriotism Any Way is OK, Including on Underwear (60%); Two in Ten (19%) Would Consider Getting a Flag Tattoo
Trends & Prospective Survey

Christopher Plummer Chosen as Best Prime Minister From Among Canadian Actors

Canadian Movie-Goers Believe More Movies Should be Produced in Canada (88%); Canadian Films are Just as Good as Hollywood's (70%)
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