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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Miracle on 34th Street (21%) Beats Out Home Alone (19%) and National Lampoon's Christmas Vacation (18%) as Canadians' Favourite Holiday Movie

Different Generations Have Different Favourites
Trends & Prospective Survey

Four in Five (83%) `905' Residents of the GTA Oppose Implementation of a New Municipal Land Transfer Tax Even If Revenue Goes Towards Offsetting Deficits or Increasing Programs

Majority (77%) of Prospective Homebuyers in the GTA Say Presence of LTT in Toronto Makes Them More Likely to Consider Purchasing a Home Outside the City
Trends & Prospective Survey

Most (88%) Ontarians `Support' Creation of Province-Wide Registry of Homes Used as Marijuana Grow-Ops

One Quarter (24%) of Ontarians have Seen or Know of Homes in their Neighbourhood that Have Been Used as a Grow-Op
Trends & Prospective Survey

Canadians More Optimistic About Personal Finances (+5 pts.) and National Economy (+3 pts.) in 2013; Younger Canadians Most Optimistic

Top Financial Resolution Will be to Focus on Reducing Debt (31%) While Nearly Half (44%) of Canadians Will Spend Less on Big Ticket Items
Trends & Prospective Survey

British Columbians And Cross-Border Shopping

Two-Thirds (66%) Have Gone Shopping In The U.S. Over The Past Year
Most (72%) Feel No Guilt About Their Cross-Border Shopping
One-In-Six (15%) Have Lied To A Customs Agent
Trends & Prospective Survey

Four in Ten (41%) Canadians Buy Lunch From Local Eateries At Least Once a Month; Two-Thirds (68%) of Those That Do Take Half Hour or Less for Lunch

Nearly Half (47%) of Those Who Bring Lunch to Work At Least Sometimes Wish They'd Gone Out to Eat Instead
Trends & Prospective Survey

More Canadians This Year (30%) Than in 2010 (22%) Intend to Attend an Official Remembrance Day Service on November 11th

Most (85%) Canadians Agree Remembrance Day Should be a
Statutory Holiday Across Canada, Majority (58%) Believes It Would Give the Day Added Significance
Trends & Prospective Survey

Three-Quarters (72%) of Canadians Are Experiencing an Uncomfortable Level of Stress; Number Jumps to Nine in Ten (90%) Among 18-24 Year Olds

Finances (44%) and Work Life (26%) Among Top Causes for Excessive Stress Levels
Trends & Prospective Survey

Seven in Ten (70%) Canadian Parents Strongly Agree that Play is Essential for Children Everywhere to Develop Important Life Skills

While Majority of Canadian Parents Believe Play is an Important Focus for Conflict Resolution (83%) to Hygiene (56%), Children in Developing Countries Face Different Factors/Issues in Their Development
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