Trends & Prospective

Majority Expect Significant Economic Benefits AND Significant Social Costs

While Most (78%) Say they Try Reasonably Hard to Conserve It, Items that Canadians Have Flushed Down the Toilet Include Hair (38%), Food (37%), Pests (35%) and Cigarettes (22%)

Most (85%) Homeowners Think They're Doing a Good Job
Paying Down Their Mortgage

Just Four in Ten (37%) Believe Fighting is an Important Part of the Game; Most (79%) Say NHL Should Increase Penalties for
Violence-Related Penalties Such as Cross-Checking, Roughing

Three in Ten (27%) Say a Monday V-Day Gets Their
Week off To a Good Start,
Two in Ten (21%) Say They'll Have Intimacy in the Morning on Valentine's Day

While Job Anxiety Has Dropped,
Canadians Sober to the Realities of Slow Recovery to This Point

Ipsos Study reveals 13% of Canadians Plan to Wager on Super Bowl XLV

Just Four in Ten (39%) Young Adults Aged 18 to 34 Have an RRSP