Trends & Prospective


One in Four (24%) Canadians Agree That Over the Holidays They Eat So Much Turkey it Feels like their Brain Turns to Turkey!

Majority (55%) of Canadians Admit that They Over-Indulge in Eating Certain Types of Foods Over the Holiday Season

Majority of Older Canadians Believe They're
Happier (65%), Physically Healthier (71%) and Mentally Healthier (66%) Than Their Parents Were At Their Age

Majority (51%) of Canadians - Including 67% of Those Aged 55 and Older - Say Old Age is an Attitude, Not a Number

Canadians Quick to Make New Year's Resolutions,
But Slow to See Them Through

Eight in Ten (78%) Have Failed to Keep Past Resolutions;
Just Two in Ten (22%) Canadians Have Managed to Keep All
Their Resolutions in the Past

Canada's First Baby Boomers are Heading for 65 but One Quarter (23%) are Concerned About Having Enough Savings

Average Age Leading Edge Boomers Started Saving for Retirement was 35

Nearly One Quarter (22%) of Canadians Say Their First Job was at a Restaurant or in
Food Service Industry

Almost Half (45%) Say they're Connected to the
Restaurant Industry in Some Way or Another

Healthy Behaviour Disconnect:
Canadians Rank Personal Behaviour, Habits (76%)
As Top Factor Influencing their Health

But Two Thirds (61%) Cite Lack of Will Power, Motivation to Engage In Healthy Behaviours

After 5 Trips to the Mall and 11 Hours of Shopping,
The Average Canadian Finishes Their Holiday Shopping

When it Comes to Holiday Shopping, One Half (49%) of Canadians Say They Hate the Crowds and Long Lines the Most