Trends & Prospective


Eruption disruption: One-in-six Canadians know someone who has been directly impacted by the volcanic eruption in Iceland

16% of Canadians know someone who is presently stuck in Europe and 4% are planning a
trip to Europe in the next month

Amid Tiger's Return to the Tees,
Most (64%) Believe He Has Handled Himself Well and
Deserves the Chance to Get on With
His Life and Career (86%)

But Three in Ten (30%) Have Lost Faith in Tiger Woods as a Person and Just Can't Get Past What He's Done

Weekly Internet Usage Overtakes Television Watching

For the First Time, Weekly Hours Spent Online (18.1 hours) is Higher Than the Number of Hours Spent Watching Television (16.9 hours)

Many Canadian Parents Not Making the Most of Potential Tax Savings

Just One Half (49%) of Parents with Kids under 13 Years Old Currently Have an RESP

Ratings for the 2010 Olympic Winter Games Peak as Canada wins Gold

Most memorable moments were the men's gold medal hockey game (18%), the world record gold
medal count (11%) the courageous performance by Joannie Rochette (8%), and Alexandre
Bilodeau's first gold medal for Canada at the Games (8%)

Despite Fading Medal Hopes and Controversies, Enthusiasm for the 2010 Olympic Winter Games Remains Strong

Many British Columbians are following the games closely (75%). Many living in the Olympic area
have been to an activity or event in downtown Vancouver (57%) or in their local community (49%)

Food, Glorious (Canadian) Food

With Most (80%) Canadians Cooking at Home More Often,
Most (76%) Trust Dietitians To Tell Them the Straight Facts
on Food and Nutrition

Canada's Future Leaders Admit They're Not Good at Tax Planning, Looking for More Knowledge

Only One in Ten (8%) Young Professionals Say they're Great at Tax Planning, Eight in Ten (80%) Believe Learning about Tax-Saving Strategies is Important