Trends & Prospective

But Three in Ten (30%) Have Lost Faith in Tiger Woods as a Person and Just Can't Get Past What He's Done

Only Four in ten (42%) Canadians Overall Agree

For the First Time, Weekly Hours Spent Online (18.1 hours) is Higher Than the Number of Hours Spent Watching Television (16.9 hours)

Just One Half (49%) of Parents with Kids under 13 Years Old Currently Have an RESP

Most memorable moments were the men's gold medal hockey game (18%), the world record gold
medal count (11%) the courageous performance by Joannie Rochette (8%), and Alexandre
Bilodeau's first gold medal for Canada at the Games (8%)

Many British Columbians are following the games closely (75%). Many living in the Olympic area
have been to an activity or event in downtown Vancouver (57%) or in their local community (49%)

With Most (80%) Canadians Cooking at Home More Often,
Most (76%) Trust Dietitians To Tell Them the Straight Facts
on Food and Nutrition

Only One in Ten (8%) Young Professionals Say they're Great at Tax Planning, Eight in Ten (80%) Believe Learning about Tax-Saving Strategies is Important

Majority of viewers felt proud to be Canadian (90%) and enjoyed the event overall (88%)
Olympic Excitement in Host Province Rises (78% very/somewhat `excited' compared to a week
ago 53%)