Trends & Prospective


British Columbians Give Opening Ceremony a Gold Medal

Majority of viewers felt proud to be Canadian (90%) and enjoyed the event overall (88%)
Olympic Excitement in Host Province Rises (78% very/somewhat `excited' compared to a week
ago 53%)

Local Pressure for Olympic Podium Mounts

Majority (60%) of BC Residents Believe Canada will best its 2006 Turin Winter Games Standings
at 2010 Olympics
Majority (53%) in Host Province "Excited" as Opening Ceremony Nears

Canadians Using Pillow Talk to
Get Down to Business

While Most (82%) Say Pillow Talk is Important to Build and Maintain Intimacy, Many Talk about Topics Related to
Family (27%), Scheduling (25%), and Chores (22%),
Not just Romance (23%) and Flirty (16%) or Sexual Chat (13%)

From Dialed-in to Mobile, Canada's Digital Economy Continues to Evolve

Ipsos Canadian Inter@ctive Reid Report Marks Fifteen Years of Studying Canadians and
their Internet Habits

Majority (63%) of Working Boomers Would Rather Ease into Retirement or Continue Working than Observe Hard Stop at Age 65

Lack of Conversation Between Employees and Employers Leaves Employers in the Dark about Boomers' Intentions

Most (75%) Canadians Think a Retirement of Their Dreams is Out of Reach

While Most (90%) Think They'll Have Enough Income in Retirement to Cover Their Necessities, Just 25% Say Their Income Will be Enough to Fulfill Their Dreams

Canadians Expect Hockey Gold at Vancouver Olympics

Majority (56%) Say Gold for Canada's Women's Hockey Team, Half (49%) for Men's

Playing Boomer Musical Chairs in the Workplace

Boomer Workers and Employers "Not Talking" About Retirement Plans and Missing Expectations

Most BC and Alberta Residents Have Abandoned Last Year's Fitness Resolution

Survey Also Shows Majority Have Home Exercise Equipment