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Trends & Prospective

Market Essentials: Did You Know?
Tracking Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviours.
Trends & Prospective Survey

Over a Quarter (28%) of Canadians Are Likely to Shop at American Online Retailers on Black Friday

Amount Expected to Spend Grew from $226 in 2009 to $242 This Year
Trends & Prospective Survey

Canadians Take Their Coffee Seriously

Most drink it daily and claim to suffer if they have to go without
Trends & Prospective Survey

Canadian Holiday Spending on the Decline

Average Spend on Gifts and Other Expenses Dips to $1,137,
Down from $1,218 Last Year
Trends & Prospective Survey

Two Thirds (66%) of Canadian Homeowners Have Renovated in the Past Two Years

Intention to Renovate Slips to 62% as Home Renovation
Tax Credit Program Ends
Trends & Prospective Survey

Women Buy for Fashion, Men Buy for Love

Ipsos Study of Canadian Accessory and Jewelry Purchases Shows Women Buy More but Men Spend More
Trends & Prospective Survey

Virtually All Male (97%) Drivers Look After their own Vehicle Compared to Six-in-Ten (59%) Female Drivers

Trends & Prospective Survey

Current Events (58%) and Family Gossip (23%) Are Hot Topics at Dinner Parties Across Canada, But Some Canadians Are Coming Away With More
Than a Full Belly

One Quarter (24%) Have Formed Lifelong Friendships at a Dinner Party,
Two in Ten (18%) Have Played Footsie Under the Table,
and One in Ten (13%) Have Even Hooked Up With a Fellow Guest
Trends & Prospective Survey

More Than Half of Canadian Investors Feel They Will Have Enough Money For Retirement

Trends & Prospective Survey

Political Family Values

One in Three (35%) Canadians Believe the Conservative Party is Most in Tune with the Needs and Values of Modern Day Families
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