Trends & Prospective


Six in Ten (60%) Canadians Keeping a Closer Eye on Monthly Expenditures

Majority (57%) of Those Paying Closer Attention Are Considering
Making Changes To Their Consumption Habits

Overall Quality of Life is Better in Canada Than Home Country for Majority of Ethnic and New Canadians

But Home Country May Offer a Better Social Life and Job Opportunities

Canadian Seniors Enjoy Their Independence

Nine in ten seniors want to live at home but five in ten have not researched ways to assist this process

Boomers Willing to Give More Than
Aging Parents Expect

From Financial Support to Coordinating in-home Care,
Older Canadians Underestimate the Extent to Which Their Adult Children are Prepared To Help Them

Canada's Youth and the Environment
During a Recession

Economic Downturn Affecting Majority of Canada's Youth (66%) but only 34% Say Climate Change Should Become a Lesser Priority and Government Focus more On the Recession

No Parade Planned (Yet), But Vancouver Canucks Fans Believe Team is a Contender

Two-in-Ten (21%) Think Canucks Will Win Stanley Cup
Roberto Luongo Chosen as Regular Season MVP and Fan Favourite
Team Gets Overall "B" Grade for Performance this Season