Insights Hub

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Show more
Know the New America & Beyond: July 2025
Politics

Know the New America & Beyond: July 2025

Show more
Ipsos Encyclopedia

Ipsos Encyclopedia

Show more

All content

  • Society Survey

    Global “Nation Brand” Ranking: Switzerland performs within the top-10

    The United Kingdom moves to second place, its best performance ever recorded, with reputational gains on the Governance, Culture, People, and Tourism Indices. Canada ranks in third place for a second consecutive year. There are major ranking slips in the top-10 with France’s ranking declining by three positions from second place in 2019 to fifth place in 2020, and the United States’ ranking dropping from sixth place last year to 10th this year.
  • Election Publication

    Opinion Polls: A tour of the territory

    Political opinion polls come under great scrutiny in the run-up to elections and their reputation can swing between criticism and praise in the wake of results. But, if you want to make some sense of the state of opinion at any moment in time, you absolutely need polls. This paper puts polling under the researcher’s spotlight.
  • Coronavirus Publication

    Staying afloat during a crisis

    How consumers and brands are surviving the ‘no normal’.
  • Coronavirus Publication

    How COVID-19 has brought behaviour change thinking into focus

    Understanding what shapes behaviour has been integral for brands and governments during the crisis.
  • Society Survey

    Outside the U.S., Biden is the clear favorite

    In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
  • Switzerland Email Update

    Subscribe to hear from Ipsos with updates on our research, event invitations and webinars.

    Subscribe