Ipsos
Insights Hub

Insights Hub

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Featured insights & publications

Healthcare Survey

Ipsos Health Service Report 2026

Since 2018, Ipsos has been tracking perceptions of the quality of healthcare systems, the biggest health issues and the biggest public health problems.

08.10.26

Ipsos Update Publication

Ipsos Update – October 2026

01.10.26

Healthcare Survey

The AI Trust Deficit in Healthcare

29.09.26

Sustainability Ipsos Voices

The Sustainability Reality Check: Why Consumers Are Rethinking Sustainability in 2026

29.09.26

Global Trends Survey

The 10th edition of Ipsos Global Trends finds a world in search of silver linings

29.09.26

Discover Ipsos PersonaBot, the revolutionary tool that brings segments to life

Politics 05.08.25

Know the New America & Beyond: July 2025

Ipsos Encyclopedia 17.07.25

Ipsos Encyclopedia

All content

Politics Survey

Know the New America & Beyond: September 2026

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world.

29.09.26
Customer Experience Ipsos Voices

How Trust Drives AI Adoption in Customer Experience

New Ipsos research reveals why customer trust and emotional connection are critical to successful AI adoption in customer experience.

23.09.26
Communities Publication

The Next Era of B2B Communities

How community-trained digital twins can make your data go further.

22.09.26
Trust Survey

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

18.09.26
Artificial Intelligence (AI) Ipsos Voices

Can synthetic consumers help brands make better decisions?

How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions

18.09.26
Switzerland Email Update

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Quick access by topics

Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

17.09.26
Audience Measurement Publication

Launching a New Audience Measurement Currency

A strategic guide for market transition, education, and adoption

16.09.26
Society Publication

Modern Milestones: Why it's critical to think in life stages

Ipsos Views: What matters more in understanding people: when they were born, or where they are in life?

14.09.26
Brand Health Ipsos Voices

Recognisably You

How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

11.09.26
Ipsos Update Publication

Ipsos Update – September 2026

Summer, Life, School … Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

02.09.26
generations Survey

More Gen Z say they’ll own a pet than have a child, despite valuing parenthood more

A new 30-country Ipsos study explores what people consider a successful life – and who gets to achieve it.

04.08.26