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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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Valuable Brands vs Value: Navigating trade-offs
Discover human insight frameworks and explore cases to reveal what matters most when your consumer/shoppers are making choices under financial pressures.
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February 2025: Consumer confidence stable following last month’s uptick
Sentiment is mixed in both Latin America and Europe.
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Avoiding the Activist Trap in ESG Marketing
Reaching the middle ground with insights from Ipsos’ ESG segmentation continuum.
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Ipsos Webinar | Navigating the New Global Landscape: Key Shopper x Market Trends
Join our webinar to delve into the evolving global dynamics that are reshaping consumer behaviour, shopper preferences, and channel performance across various sectors.
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Aligning Your ESG Strategy with Consumer Expectations for Your Category
Companies are increasingly investing in ESG (Environmental, Social, and Governance) initiatives to meet regulations, trends, and consumer expectations. Understanding these expectations is crucial for aligning ESG strategies with consumer values and achieving brand success.
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Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
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Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Ipsos' Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.
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Digital Banking: Is your app hitting the right notes with your customers?
A well-designed banking app experience can build positive brand associations, but what can traditional banks learn about improving the online user experience?