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Ipsos Global Consumer Confidence Index Hits New Record High of 49.3
Overall confidence no longer growing in largest economies, global expectations index plateauing.
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Europe Affluent and Their Cars: the Unexpected Truth
Affluent who own 4+ cars are the ones who get most out of life. Luxury car owners are not by definition the happiest in life.
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Ipsos Update - August 2017
Welcome to the August edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Designing a ‘Smarter’ Mystery Shopping Program
Seven Steps to Success - Countless research studies show that brands which put the customer first and deliver a superior experience relative to their competition, achieve greater customer loyalty, higher profits and better returns for shareholders.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in Paris
Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.
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[EVENT] It's All About the Brand - Launch Affluent Survey Europe 2017 in London
Join us on June 15 for Launch Affluent Survey Europe 2017 in London.
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Europe Affluent Millennial - The Foody Generation
Whether it’s wine tasting, going to gastronomic restaurants or cooking themselves, Europe’s Affluents are bon-viveurs.
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Looking Back On 40 Years Of Retail – Top Tips For The Future!
We are known throughout the world for being a leader on market research and customer insight. To celebrate our 40 years in the industry, this four-part blog series looks at how the retail landscape has changed – and what the future has in store.
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Who are Europe’s Super Influencers?
Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.