Search
-
July 2024: Consumer confidence mixed in Asia-Pacific
In contrast, sentiment is up in the Middle East and Africa.
-
Ipsos Global Trends 2024 Exclusive Webinar | The forces reshaping the world's attitudes
Join Ipsos Switzerland for an exclusive webinar on September 12th to get an exclusive look into insights from the largest public survey ever carried out by Ipsos on its 10th anniversary, including Switzerland for the first time. This survey is based on 50 countries, 50,000 respondents and 5 million data points.
-
What Worries the World – July 2024
Conducted monthly in 29 countries among a panel of over 20,000 adults for more than a decade, What Worries the World survey offers an exceptional snapshot of world opinion on pressing global issues.
-
Channel Performance Benchmark, Ipsos’ global Mystery Shopping KPI benchmark - now even more powerful
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
-
Grand slam tennis tournaments : What does it take to deliver a unique Sport Event experience ?
This article explores how Grand Slam tennis tournaments can leverage their unique strengths to build stronger brand identities, drawing inspiration from a study conducted using Ipsos' Brand Mental Network (BMN) methodology and Ipsos Facto, Ipsos own safe secured AI tool.
-
Release on Responsible AI: Blending Human Intelligence and Artificial Intelligence
This detailed report explores the perspectives of both Ipsos experts and clients from diverse industries on navigating the exciting and complex landscape of AI, emphasizing the importance of testing and learning and blending human and artificial intelligence altogether.
-
Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
-
Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.