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Mixed Mode Research: Reaching the right people in the right way to get the data you need
An introduction to designing participant-centric, efficient and future-proof research with greater survey coverage.
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[Webinar] How physical and digital fundamentals are changing
What we know about consumers, customers and citizens and how marketers can act
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The impact of COVID-19 on how we eat
An exploration of how category conversations and behaviours have changed and how brands can respond to these changes.
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Innovating in challenging times: Research during COVID-19
Doing research during a crisis allows businesses to better predict and prepare for what to do next.
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Fashion, an ethical turning point?
Consumer views on the second-hand market and sustainability in the fashion industry.
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[Webinar] Sustainability: What we know and how you can act
Consumer expectations on sustainability are rising, but in fact, it’s complex and sometimes not easy for our clients to not only committed to sustainability but also implement incremental steps towards becoming truly sustainable.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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Straw Wars: Plastic Reduction - a new battleground for Brand Reputation
Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …